You don´t know WHAT you don´t know!


“Not enough people reach out to everything around them,” he says. “The more you know, the more you are empowered to make connections that no one else thought to do… I think that’s the soul of creativity.”


Neil DeGrasse Tyson


For those of you that haven´t heard about this science communication maven, click here for a sneak preview.


Watch why ” we should all build libraries of thought for ourselves”.



What caught our attention, was the quote that names this post. It made us think of our core and raw materials at SOAP: Content (message), format (visuals), and the messenger (presenter/speaker).


You don’t know what you don’t know.


In other words, curiosity and triggering your audience interest, is key for a successful presentation. The analogy that Neil uses of life being like a library, where our brain acts like a Librarian, allowing you to connect the dots and supply the demand curiosity searches for,  can also be used on the presentations ecosystem.


Our experience proves, that in order to make your presentation effective, i.e. making an impact, changing behaviour with your message, It must resonate on your audience. Knowing what their interests are, what they are curious to know, and above all raising flags and introducing solutions in a “show and tell” way, is 99% of the job.


There are different ways to do this. Every message has and needs it’s context. Below you can see, one of SOAP’s most shared visuals and a  and Entrepreneur  magazine feature. An Infographic  about powerful body language tips.



10 Powerful Body Language Tips for your next Presentation from SOAP – State of the art presentations

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