The Third Step in Creating a Good Presentation


As Carmine Gallo once wrote “Bullet points on presentation slides should be avoided. Pictures are superior.” That’s why an important part of the presentation creation has to do with visuals.


So, after you completed the second step: The Creation of the Script it’s time to focus on the third step in creating a good presentation: Creating visual images that help you communicate more effectively.


In order to do this you should have in mind the following:


  • The text or image on the screen should serve primarily as a trigger for the speech the presenter will be giving. A trigger, not a teleprompter!


  • The text on the screen should also be combined with images to create what is called visual language or visual thinking.


  • Visual language doesn’t just mean images but also images related to key words, all of which help the audience to better understand the message.


  • Templates exist only insofar as they attempt to guarantee a visual identity, but the template alone will not guarantee the consistency of a visual identity. All slide displays of ideas should follow the same design style.


  • The speech does not need to be on the slide, nor should everything that appears on a slide be mentioned by the presenter. Effective communication lies in what the audience hears from the presenter and what they see on the slide. Both in tandem create what we call the message to be conveyed and constitute the quality of the communication.


  • There is no rule for number of slides, but a good guidance is to have one message per slide.


  • Animations help build the reasoning behind a story in the mind of the audience. If the screen has a great deal of content but no building animation, you run the risk that your audience will be reading while you are talking – an effective way to lose your audience.


  • When we create a script, we must define what words will be shown on the screen and what remains to be spoken by the presenter. This segregation process is crucial and defines the amount of text in a presentation. The less text the better, and the easier for a slide and/or image to grab the audience’s attention.


  • Using metaphorical images has a much greater impact than using literal images.


  • The visual part of a presentation is based on the visual identity standards of a company.


  • Charts are a means by which you can explain something. Avoid the use of the chart for the chart’s sake; instead, identify what is the message you want to convey with the chart and make that stand out. The same thinking applies to tables and graphs.


  • An agenda is an important tool to help position the audience as to where you are in the flow at any given moment. It makes the talk more educational and facilitates understanding.


Once you’re done with the visual part of your presentation, you are ready to:


4 – Rehearse and get ready to make an effective speech.