The best way to persuade somebody



To get somebody to do what you want without realizing your intention, is an art.  Even better is when people think they’re doing your thing because they want to.


In most cases, the goal of a Presentation is to convince one person (or many) to pursue  an idea, a goal, a cause, a project —  even an investment in a new company.


How is this presenting done? Traditionally: with numbers, studies, charts and various types of surveys.


After all, to make a good decision you need to be surrounded by all the information you can get, right? Wrong! …  Well, maybe right, but only half-right!


If it were true that information enables accomplishment, everybody would be eating more fruits and vegetables, exercising every day, avoiding fried foods, sugar, salt, and smoking … everybody would be avoiding all that is bad for the sake of a healthier life.


But exercising every day, as some kind of duty, is just plain boring.


Yet, I could easily play tennis from Monday to Monday. Many children hate pumpkins but happily eat pumpkin pie.


So in a nutshell, by making something look like fun, it can become very attractive.


To make a Presentation “fun”, and to get people do things they maybe don’t really want to do or maybe never thought to do before, you need to give your audience a bit of fun, a little entertainment. If it works in your day-to-day life, why wouldn’t it work the same way in your Presentation?


A good example of how to do this is discussed at  The Fun Theory site, where you’ll find this philosophy: “Something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”



And check out this video for a nice example of The Fun Theory applied in a day-by-day context:



Now wouldn’t you like to spice up your own presentations with a bit of entertainment?