The best option for achieving an objective: video or presentation?




Have you ever wondered which might be better: making a presentation or producing a video? Many of our clients tell us this has occurred to them, so we offer here some questions to ask yourself if you end up with the same dilemma.


Ask yourself:


  • Will there be enough time to talk about my project, product, idea, brand?


  • Will I have to make the same presentation a lot?


  • Do I need explanatory material that can reach different kinds of audiences?


  • Do I want the material to reach the largest audience?


  • Do I want material that can be used a lot without depending on the availability of presenters and audiences?


If you said yes to the questions above, you’re going to need to use some kind of audio-visual medium to communicate with your audience(s).


So now you ask, but how do I go about knowing what’s best to use, if the costs and the complex input that videos and films require might end up impairing the viability of my project?


Well, while, every visual and literary business creation is usually produced in an office with the support of a tool like Power Point, Key Note or Prezi, trying to produce a movie is no simple task. At every step of the way you feel on your budget the weight of the logistics and the demands of the process. Even if you need only to film a presenter talking in a studio, a whole raft of professionals and services are needed to get it done right: at least: one director, one producer, one camera person, one actor/ presenter, a make-up artist, a lighting designer, and so forth. You also need a studio, movie-making equipment, audio capture equipment, and maybe a sound track. And somehow you’re going to have to feed, transport and deal with all these people you need to make your little film.


Nope. Movies don’t come cheap.


So if your film has a business goal, in other words, it won’t have to reach the millions of people out there who are used to watching blockbusters, take a minute calculate the cost-benefit of doing that film. Do you really need so much?


Now do a cost-benefit analysis of a straight-ahead presentation. We think you’ll see pretty fast what we’re getting at here.


As for doing a straightforward presentation, animation is always a good option for telling stories, sharing ideas and conveying information in a dynamic way, but here again, a traditional animation isn’t cheap.


So what’s a solution?


Motion Graphics


Motion Graphics is the art of bringing life to graphic design, words, colors and shapes through animation.


In this way you can brighten up photos, 3D objects, images and illustrations, and even “live- action” videos are improved when they interact with Motion Graphics.


The Motion Graphics concept began with movies and started to become popular in the opening credits of films by well-known directors. For example, Alfred Hitchcock counted on Saul Bass, a design and graphic animation genius, to produce the openings of his movies.


Also at that time, in the 50s and 60s, TV shows started to use animated logos and titles, and this practice has evolved over the decades since as Saul Bass and other designers started to work independently.


Then there was a boom in this art form twenty years ago, brought about by the digital revolution. And now Motion Graphics is everywhere – in opening movie credits, in TV channel logos, on websites, on cell phones and in TV advertising.


Today, just one motion graphic video can be one of the best options to communicate an idea in the corporate world.


So now, without spending a ton of money making corporate films, you can successfully convey the identity of your company through graphics and colors, set the stage for a face-to-face presentation, instigate a conceptual “sale” of projects using teasers. Bottom-line, with motion graphics you can have the best of both worlds in an effective and cost-effective way.


So if you’re confronted with the presentation vs. film dilemma, if you feel you need a broad-range tool that works when used in a corporate environment and something that’s self-explanatory, Motion Graphics is a good way to go.


Now, if you what to see what we’re talking about, visit our site and check out our Motion Graphics presentations!

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