Love Story in Milk

Love Story in Milk

Who doesn’t like to hear a good story?


Who has never rooted for heroes (and, sometimes, even for the bad guys) as if they were close friends?


When we transpose the concept of storytelling to the corporate presentation and video realm, we notice that this is the best way to pass along information without imperativeness. A good example is the video “Love story in milk”.


The author talks about a frequently discussed issue – recycling – in a very original way. After all, you won’t always see two milk cartons romantically involved!


The video is captivating because it engages the audience, who can easily relate to love stories. Also, the video relies on a powerful ally to touch its viewers’ emotions: the sound track, which helps build up momentum in each shot.


Click on the video bellow to see the final result:



Upon applying the storytelling technique, the author managed to communicate effectively because he worked both sides of our brain: emotion and rationale.


At SOAP we believe storytelling is the best way to “sell an idea”. After all, besides entertaining, stories are appealing and lead the audience towards the conclusion you want to convey.

Presentation addicted

We are presentation-addicted. It doesn’t need to be Soap’s presentations; it doesn’t need to have the best visuals. It just needs to convey a good message and a create great impact.  And the “plus” that puts this equation together, in order to get audience “buy-in”, is the presenter. The idea flow and how it is communicated to people is the greatest value of a presentation.


The visuals are there to support the speech, to send additional messages to the audience, and will help them to build the big picture. It can be done with sophisticated visuals, but also with easily-searchable Google pictures!


Lawrence Lessig, a Stanford law professor, is the best example on how to create impact with a dynamic presentation. His unique style has inspired many people and became a non-official method, the “Lessig Method”.


See these great presentations:


TED – Lawrance Lessig:


Sxip Identity – Dick Hardt

“Esc” in .pps never again!

Do you receive those .pps files from an uncle, ex-friend or grandmother?


If you think that all .pps files are boring, bring self-help messages


and have to be deleted from your inbox before opening it, you may be missing an opportunity!


Not all .pps are like that…


Check what SOAP did with this .pps:





Creating Animated PPT presentations from SOAP – State of the art presentations
Is PowerPoint a Media?

Since 1985, PowerPoint has been used as a tool to present ideas.


Some of the results are good, many are boring.


SOAP believes that a presenter can engage any audience using PowerPoint in the right way.


What about you. Do you believe PowerPoint can be a Media?