SOAP + Popcorn = Story!


Why do people pay attention to a movie for two full hours, non-stop, but feel tired or asleep after only 5 minutes watching a traditional presentation? The key to attain this level of engagement is a good story.


That’s why at SOAP we continually seek to hone our storytelling skills with innovation and creativity, to achieve the so called “state-of-the-art”.


Pursuing this goal, we have recently attended a seminar given by Robert McKee, author of the classic book Story. McKee might be one of those closest to mastering storytelling in the movie industry, having dedicated over 30 years to spreading his knowledge across the world.


“Story” by McKee


Among his students, screenwriters and directors of movies such as Forrest Gump, Crash, The Truman Show and A Beautiful Mind and TV shows such as Grey’s Anatomy, Friends and The X- Files. Adding it all up, this group has won 35 Academy Awards and 164 Emmys Awards.


McKee is a character himself. He was portrayed in the movie Adaptation, in which a screenwriter (Nicholas Cage) who finds himself trapped in a creative crisis ends up attending McKee’s famous seminar.


Check out one of his interviews below:



During four equally exhausting and rewarding days with Mr. McKee, we were able to dig deeply into the meaning of storytelling, a technique that doesn’t cater only to the movie industry but to any art form.


This workshop was a clear contribution to our creative process that has not only impacted our scriptwriting skills, but also improved our capabilities on defining how the story will influence the design of engaging visuals.


Who benefits the most from all of it? Our clients, who can watch presentations as if they were in the movies! So get the popcorn ready and enjoy the show.