Invest to get invested


The demand for Presentation Pitch Decks has risen in last few semesters. It has become obvious to us at SOAP that the market is changing.

Luckily it is what we have endorsed since we started this business, 12 years ago.

We must be clear, precise and simple with our message. The overall investor has no time to make too many questions, nor is he interest in your qualities. He is in it for himself.



Check out these two ebooks we developed with the business pitch in mind. Click the images to download them free.




Knowing what keeps him interested, what are the goals he would like to get on board with you, or gaining his trust are key factors. So what should the presentation you are pitching say? What is the structure, the type of content and illustration that should be on your deck? Will I be ready for the questions? And what about the tough questions? What should my aim be?


To answer this questions and go even a bit further, we will write down some tips of what we’ve learned so far.

The very first thing you should have in mind is that you need a presentation. A killer one. And now for the biggest tip of all: It should be an open presentation. Meaning that you’ll need to add to it, twitch it, adapt it , bearing in mind that every time you pitch it, you’ll need to take the stuff that doesn’t work out, and point out and re-inforce the one’s that do work.



According to the authors of the book “Get backed: Craft your story, build the Perfect Pitch Deck, and launch the venture of Your Dreams”, Evan Baehr and Evan Loomis, there are 10 Building block slides that you should have:, and that we at SOAP agree on:


  1. Overview

Here is where you do your elevator pitch. In one sentence and image, people should be able to see, read and understand what your idea, business or start up will solve for people and what it stands for. Think 140 characters.


  1. Opportunity

Describe the differentiation you are bringing to the market / Industry, and how you can get growth potential.


  1. Problem

Show how people are experience the issue and how the market is dealing with it. Why it exists, how emotionally painfully it get’s. The main key here is to show how any company or business with the ability to solve a problem is a great investment.


  1. Solution

Now that you pointed out the problem, it is time to show how you can solve the problem. Here is an opportunity to step out of the presentation and do a demo, if it is a prototype, or a video. Be sure to show the key features.


  1. Traction

You need to have something up your sleeve. Knowing your numbers, such as growth and sales, will make more good than harm. One thing that investors don´t want to feel is that the venture needs them to succeed. Your audience will more likely believe in your success, if you prove they are missing out for not being part of it.


  1. Customer

Describe your customer and target. Show the investor you know your buyer persona. Show them how they are handling the problem you are trying to solve.


  1. Competition

Whatever the customers are doing by themselves is your competition. Ideally you’ll try to map it with alternatives solutions compared to yours, in such ways like price, access, speed or quality.


  1. Business Model

Detail your cost of customer acquisition. You‘ll need to show that you are able to acquire customers for less than a third of their lifetime value. Do projections about cash flows, and different scenarios for different outcomes, in pricing decisions and revenue.


  1. Team

Who is going to pull this off. Run the skills, strengths and uniqueness of them all, and what they bring to the investment.


  1. Use of funds

How much are you asking for and what are you going to do with it. You’ll need to be straight to point and clear with your intentions.

Just know that this is the most important slide of your presentation. You need to show how you are going to reach profitability, or the next investment.


Like we said in the beginning, this deck is and should always be a “work in progress” learning and adding as you go from one pitch to another.


You should have extra slides, with answers for the questions they may throw at you at any given minute, like the branding side, the supply chain, in depth bios for the team, and your exit strategy.


For more information and tips on presentations visit our downloads page.