Extraordinary times call for extraordinary measures, we use to ear. This catchphrase also suits the presentation universe.
The unique times that we have been going through ask us to adapt the way we conduct business, and, for consequence, how online presentations are given.
1. Prioritize content over media
It is important to remember and bear in mind that, content-wise, the same criteria apply as for a “normal” presentation. Because either in person or virtually, audiences will be engaged by the content.
So, the very same questions and goals you would set yourself or your brand must remain. Such as:
- What is your goal?
- What is the path to reach it?
- Who is your audience?
- What is the main message you want to communicate?
As a presenter, don’t’ forget to adapt your gestural and verbal communication skills:
- Empathizing with the audience: making sure everyone is hearing you clearly, for example.
- Speaking slower than usual, so message comes across the digital media
- Maintaining eye contact by looking straight into that camera and using that as a mean to be aware of others posture
2. Make technology your ally
Being truth that there’s only so much we can control regarding technology, it is imperative to test the equipment and rehearse to make sure communication is smooth.
This means making sure your internet is fast enough (through cable is more effective than Wi-Fi), allowing you to communicate clearly, without breaks.
Guaranteeing that the software responds to your needs is essential. At this point, you must pick the platform better suited for you and your skills. Here’s some of the questions that should be analyzed and answered.
- Are you sharing your screen, so your audience will only hear your voice?
- Both you and a projection/screen with slides appear to the audience?
- Do you anticipatedly share the presentation with your audience so they can follow for themselves and you can appear on screen?
3. Be aware of your image and your surroundings
In the case that you are just sharing your screen, you might think that your dress code or your surroundings are not important because it will not be seen. But there is an ever-present situation on a presentation: Q&A.
Even if you are only present by voice, once the presentation is over, you should make some time to answer questions from the audience. And for that your presence/image is crucial, as it is an empathetic and eye-to-eye moment, even at distance.
For that reason, remember important things like the lighting and decoration: avoid distracting objects that will take the spotlight from you, as well as monotonous solid backgrounds, such as walls.
The best shot is a close-up shot with some depth on the background. It is common to see presenters with a plain white background – but remember: not distracting but also not boring.
As to the dress code, it is business as usual. Avoid distracting patterns, shining and big pieces of jewelry, scarves, as well as other accessories that may distract your audience.
Putting yourself in the audience shoes is the best way to detect and correct some mistakes that may pass you by, even after putting these tips in place.
If your everything we gathered here is checked and you feel comfortable with the outcome, that means you are ready to give remarkable online presentations!
Politics apart, I think most of us agree that Barack Obama is one of the best storytellers of our time. We often look at him as a source of public speaking inspiration at all levels, especially with regards to the writing skills, tone of voice, pauses, and nonverbal communication. Over the last 20 years, he is only maybe comparable to Steve Jobs regarding performance on stage.
Recently, when asked to advise a group of US Mayors on the frontlines of the coronavirus pandemic, Obama said: “Speak the truth. Speak it clearly. Speak it with compassion.”. This is the best communication tip I’ve heard during the crisis we’re going through. And it has always been very present whenever I needed to address my team at SOAP Presentations to, among other reasons, explain the risks we have in front of us with regards to the economy and the plan we have put in place to mitigate them.
Speaking the truth, the whole truth, is very often seen as a risk in business communication because it may be perceived as a weakness. And we all know that businesses are typically risk-averse. Therefore, people tend to hide the negatives. But good stories always have a negative component. Otherwise, there’s no conflict, there’s no transformation. Think of the negative as the antagonist to your story. And remember, people have an antenna that detects lies. No matter how good your story is, it’s all about gaining credibility and reputation.
There’s nothing wrong about saying:
Here’s the situation,
This is where this company has been,
This is where we are now,
And this is our strategy for the future,
And if we follow this strategy, we will have success,
If we go in that direction, we will fail.
So, if you, or your company, have been affected by the economic impact of the pandemic and if you’re looking for a piece of advice for your next business update, mine is: speak the truth.
Ideally, a corporate lunch should take place in a room, with air-conditioning on warmer days, and listeners 100% focused on you. However, great opportunities do not always present themselves as we would hope – but this is no reason to miss out on them.
Your chance to talk about a new project, a change of path or innovative plan might be during lunchtime, for instance. Having meals with your boss or potential clients are recurring situations you can use to introduce great ideas, hence the importance of being ready to show how good your idea is.
Sure, unexpected issues may come up, but if you address them tactfully and train your speech properly your chances of success are huge.
We have listed six tips to help you prepare for your next corporate lunch.
Before delivering any presentation, you must know by heart your audience’s interests and needs. In a corporate lunch is no different. Carry out a thorough research about the person you are meeting with and what type of innovation and solution the company, and its specific department, is looking for to guarantee you will offer something that makes sense and interests your listener.
A corporate lunch is still a meal. Your interlocutor will be sharing his/her attention between your speech, the food and other distractions – such as the noise in the restaurant and the waiter coming to the table regularly. So, it is of uttermost importance to get his/her attention right in the beginning, assuring your message is comprehended. Be straightforward, clear and brief in your intentions.
Classify your information
Divide the information between “most important” and “least important”. If there is not enough time to discuss everything you wanted to, at least you make sure the essential message is delivered.
Avoid alcoholic beverages
Although it is lunch, the context demands solemnity. In order to have a flowing conversation, good verbal and non-verbal communication, the speaker must be sober. Otherwise, he/she might lose concentration and get lost in the speech. So, even if the other person orders or offers you a drink, decline and say, “thank you”.
Eat whenever you want, speak whenever you can
This is a motherly advice: “Speaking with your mouth full is unpolite” – and it is no different here. Obviously, we are supposed to eat during lunch, nonetheless, our focus is divided between what we see, hear, feel and do.
If you want your listener to pay attention at what you are saying, save your speech to the breaks between dishes or the coffee just after the meal, when your audience’s attention is most likely to be focused on your speech.
Bringing up your ideas during the meal is not frowned upon, after all this is a casual gathering, but remember to respect the space of your listener and to find the most appropriate moment to talk.
Should I bring slides?
The answer to this question is “No!”. The visual support is a great ally to make your presentation memorable. However, it is not recommended during lunch. It seems inconvenient to open a laptop on the table and show dozens of slides or even hand in a brochure that must be managed.
If the meeting is taking place in a restaurant that offers a private room and an appropriate place for a presentation, then you may make use of such resource, but remember: always between courses.
If you follow our tips, your presentation will stand out more than the main dish.
Willing to learn more about state-of-the-art presentations? Contact us at email@example.com and check out our blog!
In order to preparing a presentation, we have to be clear. All information available seems to be important. Sometimes, for many of us, it’s hard to distinguish a detail from the information that really matters.
Does the audience need to know all information about the topic? Are they familiarized with the topic? Is there any particular part of the presentation that can captivate the interest of the public?
When you identify your audience, it is possible to check what topics interest them. Otherwise, the presentation can end up with confused listeners who don’t know pay attention to the presenter or to the visual material.
In this post, we will share some tips to help you see clearly what is necessary to include on slides and what you must leave out from your presentation.
Customize the presentation according to the presenter.
It’s always good to remember that an efficient narrative is based on the audience’s characteristics. The focus should be on the public and on the process that you gonna use to show your ideas and, as a result, achieve better results.
The slides, however, should be prepared according to the presenter’s characteristics. The purpose is having clear information and the solution is present just some guidelines to direct the presenter. Either the slides and the presenter should make the subject more clear and easy to comprehend.
The visual support has a big roll in the success of the presentation, but don’t forget it is only complementary information to the presenter. The best slides are always concise and just use keywords, images or short sentences.
Define the main message for each slide.
Instead of passing thousands of information on the same slide, you must choose a main idea for each one. In that way, the presenter won’t get lost while delivering it.
Slides with too much content can make: the presenter confused; the presenter fail the sequence of the speech; the presenter waste precious time.
Before you start to organize your presentation, try to ask yourself: “What is the goal of the presentation? What is the best way to deliver the message? How can I keep the public’s attention?”
When the relevant points are simplified, people assimilate and memorize the information easily.
Pictures or illustrations, when alone, can hardly bring enough information to explain the content. They are just supporting material that makes the communication easier.
Neuroscience studies have shown the power of images in presentations. If we listen to an oral presentation, three days after, we will probably remember only 10% of it. Whit images, the probability that we remember the content rises to 65%. This discovery has already a name: picture superiority effect.
When the presenter knows all content it is easier to use images and, it can be a way of showing that he masters the subject.
The Canadian astronaut Chris Hadfield, at TED Talks, did a presentation only using personal photos and videos to talk about his experiences in space.
A Excelência é e deve ser um WIP, work in progress.
A forma de estar SOAP é a excelência. Unimos forças e competências para atingir a excelência, no serviço que prestamos e no produto que entregamos.
Com base no mote, tornar o complexo em simples, transformamos a cara e a experiência de navegabilidade do nosso website. Com o objectivo de melhorar a compreensão do que a SOAP faz, de como o faz e com que propósito.
O QUE FAZ?
Apresentações que juntam criatividade visual com business Intelligence.
Fazemos das ideias realidades. Tornamos conceitos em experiências memoráveis.
Clique na imagem abaixo para ver um Antes & Depois de um slide. Sendo que o Antes é um conteúdo em bruto, e o depois uma transformação SOAP.
COM QUE PROPÓSITO?
Passar a mensagem da forma que o cliente pretende que seja apreendida. Adaptamos as competências SOAP às necessidades do cliente, seja uma apresentação, vídeo ou documento.
Leia tudo sobre a nossa metodologia, na página de processo.
Pode ver o portefólio SOAP para apresentações ou vídeos aqui. Ao clicar nos projectos de apresentações na galeria da página, poderá escolher a visualização entre dois formatos. Um formato de apresentação PPT, como o que está abaixo ou em formato de vídeo no nosso canal de Youtube.
Mantivemos uma das páginas mais visitadas da versão antiga, a página de Downloads. Aqui pode encontrar E-books com as melhores dicas e técnicas para melhorar a maneira como cria apresentações, e Templates de PPT para ganhar tempo e aumentar a sua produtividade. Tudo o que precisa de fazer é descarregar e começar a trabalhar na sua apresentação.
A maneira de entrar em contacto, também foi simplificada. Existimos para o ajudar desde o primeiro momento. Telefone ou envie um email num clique ou toque de ecrã. Visite a página de contactos e comprove como é fácil.
O Intuito do BLOG SOAP, é o de o actualizar com tudo o que diz respeito a apresentações. Perfomance, ferramentas de Design e/ou software que ajudam a criar apresentações impactantes, noticias sobre o mundo das marcas e do marketing, ou a tecnologia de ponta usada para elevar a criatividade e interactividade das apresentações. Leia os mais recentes posts aqui.
A SOAP preza a comunidade que tem, e dá muito valor ao tempo e atenção que nos disponibilizam. Queremos comunicar, apenas nos termos em que desejam ser contactados, e com conteúdo que seja realmente importante e interessante. Foi com esta questão em mente, que criámos uma maneira onde o utilizador selecciona como quer receber informações SOAP.
Poderá subscrever ao novo formato aqui.
Diga-nos como o podemos ajudar, e lembre-se excelência é WIP.
Storytelling is a communication technique. It is put to practice more effectively when it is authentic and relatable. It can also be tailored to who you are telling it to. Like Chelsea Clinton said on this post.
Everybody has a story to tell. Brands, services and products also do. It is the way that they do it, that can move people to react to it. One who mastered well this technique was Steve Jobs. On the video below, you can watch his presentation on Apple’s rebranding on his comeback to the company. After watch it, you will feel transformed.
What we believe at SOAP, is that in order to be effective with your communication, you need to put yourself in the eyes of the beholder. You need to make the audience care, feel and act, on what you are about to present to them. There is a difference in telling, that this service is X and it will be beneficial to Z, to, I tried the service X, because air headed as I am, I went to a grocery store and forgot my wallet, all I had was my smartphone and wifi, Z was the reason why my friend, who just arrived from a long distance flight, ate dinner that night.
Stories that are relatable creates niches in the memory, making them stick on your audience. And above all make them react, or feel different from when they started paying attention to your presentation. That is what we call the transformation.
The pitch Steve Jobs gave before showing the new Apple Slogan on the video above, was his and Apple’s team journey to the new vision, then he showed the video that resulted from that journey.
Below are two examples of storytelling used by brands and services.
Honey Bunches of Oats
Authentic: It uses a real employee as the main character, telling a true story in her own words.
Relatable: The smell of cookies is something you can feel when going to a deli
AirBnB : Wall and Chain: a story of breaking down walls
Authentic: The service was a medium to the story
Relatable: Historic Background and emotions
Were you transformed by the videos above?
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