3 Tips for Remarkable Online Presentations

3 Tips for Remarkable Online Presentations

Extraordinary times call for extraordinary measures, we use to ear. This catchphrase also suits the presentation universe.

The unique times that we have been going through ask us to adapt the way we conduct business, and, for consequence, how online presentations are given.

1. Prioritize content over media

It is important to remember and bear in mind that, content-wise, the same criteria apply as for a “normal” presentation. Because either in person or virtually, audiences will be engaged by the content.

So, the very same questions and goals you would set yourself or your brand must remain. Such as:

    • What is your goal?
    • What is the path to reach it?
    • Who is your audience?
    • What is the main message you want to communicate?

As a presenter, don’t’ forget to adapt your gestural and verbal communication skills:

      • Empathizing with the audience: making sure everyone is hearing you clearly, for example.
      • Speaking slower than usual, so message comes across the digital media
      • Maintaining eye contact by looking straight into that camera and using that as a mean to be aware of others posture

2. Make technology your ally

Being truth that there’s only so much we can control regarding technology, it is imperative to test the equipment and rehearse to make sure communication is smooth.

This means making sure your internet is fast enough (through cable is more effective than Wi-Fi), allowing you to communicate clearly, without breaks.

Guaranteeing that the software responds to your needs is essential. At this point, you must pick the platform better suited for you and your skills. Here’s some of the questions that should be analyzed and answered.

      • Are you sharing your screen, so your audience will only hear your voice?
      • Both you and a projection/screen with slides appear to the audience?
      • Do you anticipatedly share the presentation with your audience so they can follow for themselves and you can appear on screen?

3. Be aware of your image and your surroundings

In the case that you are just sharing your screen, you might think that your dress code or your surroundings are not important because it will not be seen. But there is an ever-present situation on a presentation: Q&A.

Even if you are only present by voice, once the presentation is over, you should make some time to answer questions from the audience. And for that your presence/image is crucial, as it is an empathetic and eye-to-eye moment, even at distance.

For that reason, remember important things like the lighting and decoration: avoid distracting objects that will take the spotlight from you, as well as monotonous solid backgrounds, such as walls.

The best shot is a close-up shot with some depth on the background. It is common to see presenters with a plain white background – but remember: not distracting but also not boring.

As to the dress code, it is business as usual. Avoid distracting patterns, shining and big pieces of jewelry, scarves, as well as other accessories that may distract your audience.

Putting yourself in the audience shoes is the best way to detect and correct some mistakes that may pass you by, even after putting these tips in place.

If your everything we gathered here is checked and you feel comfortable with the outcome, that means you are ready to give remarkable online presentations! 

Stay Safe. Speak the Truth.

Politics apart, I think most of us agree that Barack Obama is one of the best storytellers of our time. We often look at him as a source of public speaking inspiration at all levels, especially with regards to the writing skills, tone of voice, pauses, and nonverbal communication. Over the last 20 years, he is only maybe comparable to Steve Jobs regarding performance on stage.

Recently, when asked to advise a group of US Mayors on the frontlines of the coronavirus pandemic, Obama said: “Speak the truth. Speak it clearly. Speak it with compassion.”. This is the best communication tip I’ve heard during the crisis we’re going through. And it has always been very present whenever I needed to address my team at SOAP Presentations to, among other reasons, explain the risks we have in front of us with regards to the economy and the plan we have put in place to mitigate them.

Speaking the truth, the whole truth, is very often seen as a risk in business communication because it may be perceived as a weakness. And we all know that businesses are typically risk-averse. Therefore, people tend to hide the negatives. But good stories always have a negative component. Otherwise, there’s no conflict, there’s no transformation. Think of the negative as the antagonist to your story. And remember, people have an antenna that detects lies. No matter how good your story is, it’s all about gaining credibility and reputation.

There’s nothing wrong about saying:

Here’s the situation,
This is where this company has been,
This is where we are now,
And this is our strategy for the future,
And if we follow this strategy, we will have success,
If we go in that direction, we will fail.

So, if you, or your company, have been affected by the economic impact of the pandemic and if you’re looking for a piece of advice for your next business update, mine is: speak the truth.

Artur Ferreira

Excelência é WIP

A Excelência é e deve ser um WIP, work in progress.

A forma de estar SOAP é a excelência. Unimos forças e competências para atingir a excelência, no serviço que prestamos e no produto que entregamos.

Mas temos consciência de que os desafios são constantes, logo as melhorias são também constantes. A SOAP tem uma nova “Porta de Entrada“, conheça o que mudou no novo website.

Com base no mote, tornar o complexo em simples, transformamos a cara e a experiência de navegabilidade do nosso website. Com o objectivo de melhorar a compreensão do que a SOAP faz, de como o faz e com que propósito.


Apresentações que juntam criatividade visual com business Intelligence.




Fazemos das ideias realidades. Tornamos conceitos em experiências memoráveis.

Clique na imagem abaixo para ver um Antes & Depois de um slide. Sendo que o Antes é um conteúdo em bruto, e o depois uma transformação SOAP.





Passar a mensagem da forma que o cliente pretende que seja apreendida. Adaptamos as competências SOAP às necessidades do cliente, seja uma apresentação, vídeo ou documento.

Leia tudo sobre a nossa metodologia, na página de processo.



Pode ver o portefólio SOAP para apresentações ou vídeos aqui. Ao clicar nos projectos de apresentações na galeria da página, poderá escolher a visualização entre dois formatos. Um formato de apresentação PPT, como o que está abaixo ou em formato de vídeo no nosso canal de Youtube.







Mantivemos uma das páginas mais visitadas da versão antiga, a página de Downloads. Aqui pode encontrar E-books com as melhores dicas e técnicas para melhorar a maneira como cria apresentações, e Templates de PPT para ganhar tempo e aumentar a sua produtividade. Tudo o que precisa de fazer é descarregar e começar a trabalhar na sua apresentação.







A maneira de entrar em contacto, também foi simplificada. Existimos para o ajudar desde o primeiro momento. Telefone ou envie um email num clique ou toque de ecrã. Visite a página de contactos e comprove como é fácil.










O Intuito do BLOG SOAP, é o de o actualizar com tudo o que diz respeito a apresentações. Perfomance, ferramentas de Design e/ou software que ajudam a criar apresentações impactantes, noticias sobre o mundo das marcas e do marketing, ou a tecnologia de ponta usada para elevar a criatividade e interactividade das apresentações. Leia os mais recentes posts aqui.




A SOAP preza a comunidade que tem, e dá muito valor ao tempo e atenção que nos disponibilizam. Queremos comunicar, apenas nos termos em que desejam ser contactados, e com conteúdo que seja realmente importante e interessante. Foi com esta questão em mente, que criámos uma maneira onde o utilizador selecciona como quer receber informações SOAP.


Poderá subscrever ao novo formato aqui.


Pode usar os nossos contactos para qualquer comentário ou feedback. Pode ainda acompanhar os nossos canais de Social Media, no @facebook, no @twitter e no @Linkedin.



Diga-nos como o podemos ajudar, e lembre-se excelência é WIP.



Preparation makes Perfection

Desculpe, este conteúdo só está disponível em Inglês (Eua). Por uma questão de conveniência para o utilizador, o conteúdo é mostrado abaixo no idioma alternativo. Pode clicar na ligação para alterar o idioma activo.




Malcom Gladwell is a Canadian journalist, speaker and writer of the best-sellers, The tipping point, Outliers, Blink, What the dog saw and David and Goliath.


For this post we will focus on the 10.000 hours rule that Malcolm Gladwell talked about in the book “Outliers”.


The catch phrase “Practice makes Perfection” is often used on the presentations activity. It has been proven, that to boost your confidence and assurance that your message does its purpose, you should practice and prepare the most you can. In front of the mirror, in front of cam-recorder, to friends and family, to colleagues, to anyone that can help you improve your performance and presentation.


A presentation can be a powerful tool when it is efficient. In other words, to have an effective presentation, means to transform your audience. In the end, the success of your presentation will be measured by what they take of the information you are giving them. To do so with confidence, requires you to be concise, with your content, interesting and straight to the point with the visuals that support your information, turn the experience into a conversation and be reassuring with your body language.


These behavioural aspects differ between speakers. Below you can download a #soapfreebie about the anatomy of the presenter, to get an idea of what we are saying.


Click the image to download





Although practice plays an important role in a presentation, PREPARATION in our opinion needs an even more important role. Imagine the following scenarios: The technical support team at the event you’re counting on to display your presentation, let’s you down and don´t show up in time. How are you going to address your audience? There was misunderstanding with the schedule, and now you have to keynote to a totally different audience that you practised for, or the speaker before you took more time in his presentation than expected, and your time was cut, from 30 minutes to 10.


In all the scenarios mentioned above, without Preparation all the practice seems short. Even if you apply Malcom Gladwell’s rule, “that popularized the idea that 10,000 hours of appropriately guided practice was “the magic number of greatness,” regardless of a person’s natural aptitude. With enough practice, he claimed in his book Outliers, anyone could achieve a level of proficiency that would rival that of a professional. It was just a matter of putting in the time”.


SOAP’s experience in the presentation field, has proven that the person’s natural aptitude reflects one’s performance, that is why we use “Preparation makes perfection” rather than “Practice makes Perfection”.


For more free downloads visit our downloads page.