3 Tips for Remarkable Online Presentations

3 Tips for Remarkable Online Presentations

Extraordinary times call for extraordinary measures, we use to ear. This catchphrase also suits the presentation universe.

The unique times that we have been going through ask us to adapt the way we conduct business, and, for consequence, how online presentations are given.

1. Prioritize content over media

It is important to remember and bear in mind that, content-wise, the same criteria apply as for a “normal” presentation. Because either in person or virtually, audiences will be engaged by the content.

So, the very same questions and goals you would set yourself or your brand must remain. Such as:

    • What is your goal?
    • What is the path to reach it?
    • Who is your audience?
    • What is the main message you want to communicate?

As a presenter, don’t’ forget to adapt your gestural and verbal communication skills:

      • Empathizing with the audience: making sure everyone is hearing you clearly, for example.
      • Speaking slower than usual, so message comes across the digital media
      • Maintaining eye contact by looking straight into that camera and using that as a mean to be aware of others posture

2. Make technology your ally

Being truth that there’s only so much we can control regarding technology, it is imperative to test the equipment and rehearse to make sure communication is smooth.

This means making sure your internet is fast enough (through cable is more effective than Wi-Fi), allowing you to communicate clearly, without breaks.

Guaranteeing that the software responds to your needs is essential. At this point, you must pick the platform better suited for you and your skills. Here’s some of the questions that should be analyzed and answered.

      • Are you sharing your screen, so your audience will only hear your voice?
      • Both you and a projection/screen with slides appear to the audience?
      • Do you anticipatedly share the presentation with your audience so they can follow for themselves and you can appear on screen?

3. Be aware of your image and your surroundings

In the case that you are just sharing your screen, you might think that your dress code or your surroundings are not important because it will not be seen. But there is an ever-present situation on a presentation: Q&A.

Even if you are only present by voice, once the presentation is over, you should make some time to answer questions from the audience. And for that your presence/image is crucial, as it is an empathetic and eye-to-eye moment, even at distance.

For that reason, remember important things like the lighting and decoration: avoid distracting objects that will take the spotlight from you, as well as monotonous solid backgrounds, such as walls.

The best shot is a close-up shot with some depth on the background. It is common to see presenters with a plain white background – but remember: not distracting but also not boring.

As to the dress code, it is business as usual. Avoid distracting patterns, shining and big pieces of jewelry, scarves, as well as other accessories that may distract your audience.

Putting yourself in the audience shoes is the best way to detect and correct some mistakes that may pass you by, even after putting these tips in place.

If your everything we gathered here is checked and you feel comfortable with the outcome, that means you are ready to give remarkable online presentations! 

Stay Safe. Speak the Truth.

Politics apart, I think most of us agree that Barack Obama is one of the best storytellers of our time. We often look at him as a source of public speaking inspiration at all levels, especially with regards to the writing skills, tone of voice, pauses, and nonverbal communication. Over the last 20 years, he is only maybe comparable to Steve Jobs regarding performance on stage.

Recently, when asked to advise a group of US Mayors on the frontlines of the coronavirus pandemic, Obama said: “Speak the truth. Speak it clearly. Speak it with compassion.”. This is the best communication tip I’ve heard during the crisis we’re going through. And it has always been very present whenever I needed to address my team at SOAP Presentations to, among other reasons, explain the risks we have in front of us with regards to the economy and the plan we have put in place to mitigate them.

Speaking the truth, the whole truth, is very often seen as a risk in business communication because it may be perceived as a weakness. And we all know that businesses are typically risk-averse. Therefore, people tend to hide the negatives. But good stories always have a negative component. Otherwise, there’s no conflict, there’s no transformation. Think of the negative as the antagonist to your story. And remember, people have an antenna that detects lies. No matter how good your story is, it’s all about gaining credibility and reputation.

There’s nothing wrong about saying:

Here’s the situation,
This is where this company has been,
This is where we are now,
And this is our strategy for the future,
And if we follow this strategy, we will have success,
If we go in that direction, we will fail.

So, if you, or your company, have been affected by the economic impact of the pandemic and if you’re looking for a piece of advice for your next business update, mine is: speak the truth.

Artur Ferreira

Six tips to thrive at a corporate lunch

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Ideally, a corporate lunch should take place in a room, with air-conditioning on warmer days, and listeners 100% focused on you. However, great opportunities do not always present themselves as we would hope – but this is no reason to miss out on them.


Your chance to talk about a new project, a change of path or innovative plan might be during lunchtime, for instance. Having meals with your boss or potential clients are recurring situations you can use to introduce great ideas, hence the importance of being ready to show how good your idea is.


Sure, unexpected issues may come up, but if you address them tactfully and train your speech properly your chances of success are huge.


We have listed six tips to help you prepare for your next corporate lunch.


Get ready


Before delivering any presentation, you must know by heart your audience’s interests and needs. In a corporate lunch is no different. Carry out a thorough research about the person you are meeting with and what type of innovation and solution the company, and its specific department, is looking for to guarantee you will offer something that makes sense and interests your listener.

Be straightforward


A corporate lunch is still a meal. Your interlocutor will be sharing his/her attention between your speech, the food and other distractions – such as the noise in the restaurant and the waiter coming to the table regularly. So, it is of uttermost importance to get his/her attention right in the beginning, assuring your message is comprehended. Be straightforward, clear and brief in your intentions.

Classify your information


Divide the information between “most important” and “least important”. If there is not enough time to discuss everything you wanted to, at least you make sure the essential message is delivered.

Avoid alcoholic beverages


Although it is lunch, the context demands solemnity. In order to have a flowing conversation, good verbal and non-verbal communication, the speaker must be sober. Otherwise, he/she might lose concentration and get lost in the speech. So, even if the other person orders or offers you a drink, decline and say, “thank you”.

Eat whenever you want, speak whenever you can


This is a motherly advice: “Speaking with your mouth full is unpolite” – and it is no different here. Obviously, we are supposed to eat during lunch, nonetheless, our focus is divided between what we see, hear, feel and do.


If you want your listener to pay attention at what you are saying, save your speech to the breaks between dishes or the coffee just after the meal, when your audience’s attention is most likely to be focused on your speech.


Bringing up your ideas during the meal is not frowned upon, after all this is a casual gathering, but remember to respect the space of your listener and to find the most appropriate moment to talk.


Should I bring slides?


The answer to this question is “No!”. The visual support is a great ally to make your presentation memorable. However, it is not recommended during lunch. It seems inconvenient to open a laptop on the table and show dozens of slides or even hand in a brochure that must be managed.


If the meeting is taking place in a restaurant that offers a private room and an appropriate place for a presentation, then you may make use of such resource, but remember: always between courses.


If you follow our tips, your presentation will stand out more than the main dish.


Willing to learn more about state-of-the-art presentations? Contact us at contato@soap.com.br and check out our blog!

Bohemian Rhapsody Why Freddie Mercury had such a strong connection with the public?

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When Bohemian Rhapsody first preview came out it aroused enormous enthusiasm.  Millions of people were excited with the possibility of watching Queen’s story on the big screen. And now that the movie has become a worldwide blockbuster it is hard to find someone who hasn’t been touched by the band’s story and songs – which were a big hit in the 70s and 80s and are now back to everyone’s mind.


The band’s lead singer, Freddie Mercury, is the reason for all of this. Although he never thought of himself as the band’s leader, he was always the most charismatic member. His connection with the audience was so strong that even 27 years after his death, Queen’s hits have won the heart of different generations.


What enabled that connection? Here is a tip: self-knowledge and empathy. Two topics we talk about on SOAP’s blog every other post.


For now, a warning: there might be a few spoilers!


Self-confidence and training


The movie explores one of Freddie’s biggest virtues: self-confidence. At the beginning of the story, when he volunteers to replace the lead singer in the band that later became to be Queen, he rapidly shows his talent by belting out his voice to the delight of a young Brian May (lead guitarist) and Roger Taylor (drummer).


A little later, when he premiered on the stage of a small English pub, he overcame technical problems, such as not being able to adjust the microphone, winning the audience over. From that to singing to thousands of people in a football stadium was just a “leap”: Freddie always delivered a memorable performance.


The movie reveals his “power” was the result of a very thorough emotional coaching, which was already part of the singer’s personality. He was highly self-confident and knew himself deeply. But, on the other hand, he also paid attention to others – his ability for empathy was quite rare. By the way, this article gives some important tips concerning self-knowledge.


Now, how well do you know your audience? Do you study what your listeners’ habits and tastes are? These questions interfere with the outcome of a presentation.




The film also succeeds in screening bits when Freddie Mercury and the band interact with the public. Especially at Queen’s arguably most striking concert: Live Aid, which happened in 1985, in London.


During his performance, the lead singer managed to get the attention of hundreds of thousands of people for almost two minutes without playing any instrument or singing any song. He would just chant his famous “E-O” and the crowd would follow him in unisonous; then he began improvising and fooling around, and the public played along. The end of this presentation was a catharsis.


Interacting with the audience was as much a Freddie thing as it was a Queen thing. They composed the classic We will rock you with the purpose of getting the public to “play it”, becoming part of the band.


That shows, once again, how empathy and knowing the audience are important. By trying to understand what their fans wanted, Freddie Mercury and his partners provoked a feeling of belonging that turned their concerts into a masterpiece. People used to attend their show not to see or listen to them, but to experience them.


Let’s stop for a moment now and ponder: how could you do that with your professional presentation? What strategy could you create so your audience feels part of it and not just a supporting listener?


Emotional connection


Now, we must mention the icing on the cake: Freddie Mercury stage presence. With a natural talent for picking up his outfit, he created his own mystic style, with intense and crazy choreographies, zestful piano performances, his iconic mustache and the microphone placed in the middle of the pedestal. This video provides a good example of what we are talking about:



At the end of the movie, we comprehend the key to ensure the connection between Freddie Mercury and his audience was emotion. His voice and his performance exuded his most intimate feelings, as if every concert was the last one. His fans felt he was genuine and responded to that. His candor enabled such a powerful bond towards the audience that it was impossible to be indifferent to him.


For all we have shared here, the story of this stage icon is very much worth knowing. Besides memorable songs, Freddie Mercury has left some valuable lessons on how to win the heart of an audience that you might – maybe dropping the king costume – replicate during your interactions with the public. But if besides using Freddie as a source of inspiration you want to learn more about state-of-the-art presentations, please talk to us here at SOAP!


Fighting for attention: win this battle within the first minutes of your presentation

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That crucial moment is here. You are about to deliver a key presentation for your career. Starting now, time can be either your best friend or your worst enemy. You have just a few seconds to attract your audience. Eight seconds, to be more accurate, if you are dealing with a younger crowd.


This was what a research carried out last March by WGSN Mindset found out after studying Generation Z (the demographic cohort that includes individuals born between the late 1990’s and 2010). And, as you can probably imagine, social networks and smartphones carry most of the blame since they divert attention from the speaker. Now more than ever, people, especially youngsters, want to be connected to everything, which kills their focus. If the presenter fails to leverage the first few seconds, he runs the risk of being sidetracked by some WhatsApp discussion regarding the next happy hour.


A decision clocked by the second


How to win this battle, then? The secret is to give special attention to the first few minutes of your speech and surprise the audience right at the beginning. In what way? By studying your audience, the attendees, prior to the presentation. Find out their interests, what triggers their curiosity and what jokes amuse them.


Gathering previous knowledge will set the tone for the next step towards victory: showing promptly what is in it for them. Picture yourself in a meeting where you want to suggest a partnership. You might begin by saying the other company would benefit from the partnership since it would increase their profit in a department it is not doing so well. Additionally, if you are delivering a speech concerning people management, what about sharing a remarkable story most of the audience can relate to before getting into more technical details of that matter?


Show them straight away the advantages they might get from your proposal, or even unveil a piece of information that shows your speech is different from anything they have heard so far.


Emotion and Focus walk hand in hand


As time goes by, you must establish an emotional bond. After getting everyone’s attention with your first information or story, it is time to arouse empathy. Once you set up this connection, your listener will be more willing to concentrate on rational arguments you will present later, such as figures and statistics.


Storytelling is a great technique that helps bonding. Organize a narrative for your presentation and make it clear from the start. A story that gives rise to emotions is much more effective than some numbers on a screen.


You should also be aware of non-verbal communication. The moment you set foot on stage, smile, make eye contact and stand in neutral positions. Avoid arching your back, starring at the floor or being hard-faced. No one pays attention at someone who seems in distress. The body is loquacious and hence must be your ally.


When everybody knows your name


When meeting with or presenting for an acquainted audience, it is possible they might have some information regarding your talk. So, try to get to the point. The most technical information can be revealed swiftly. Change the order: offer your conclusion at the beginning of your presentation and, then, proceed with your arguments.


Bottom line: make the effort to always have your listener or audience in mind and work on your presentation focusing on their interests rather than only on yours. If you follow these tips, the fight for an audience’s attention will certainly be a less scary one.

The Worst Way to Start a Presentation

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There’s more than one way to start a presentation. As a matter of fact, there are countless good ways to begin, and as we always say, the beginning of a presentation is crucial. Because in those first moments you need to win your audience’s attention and confidence so they’ll hang on your every word til you finally stop talking.


And, no, this isn’t easy! If it were, there wouldn’t be an awful lot to say about it, would there?


But though there isn’t just one good way to start a presentation, there is for sure one worst way to start one.


In this article we share with you the very worst way to start a presentation, so you can avoid it like the plague.


And here it is: the very worst way to start a presentation has to do with the traditional presentation model we now know to be totally inadequate and ineffective, not to mention boring as hell.


You know the one? The presentation that uses a string of standard, disconnected messages that are of little or no interest to an audience.


For example?

The Worst way to start a presentation

Read these. Then forget them as fast as you can!

• About us.

• Our values.

• Our mission.

• What distinguishes us.

• Our products.

• Our success stories.

• Our Customers


And on an on and on.


See, creating a presentation based on company values and mission and so forth means you’re opting to focus on your company.




Instead, the core focus of your presentation should be the audience. Not you. So if your self-important, self-centered presentation starts with the mind-numbing themes we list above, you’ll end up getting what you didn’t come for:


-An audience that’s disinterested and bored (You can watch them text while you talk.)


-A unique opportunity lost for conveying an important message


– A bad image of yourself right out there for the world to see


Certainly not your objective!


So if your slides speak about values and missions and distinguishing characteristics, kill the file and kill the computer and rethink the whole thing, from square-one.


Start by asking yourself:

Who is my audience, and how can the message I want to convey improve their lives?


If you do this, you’ll be setting off on the right foot in the right direction. We all love to be the center of attention, right? So put yourself in that audience and think, what would I like to hear?


And if you want more ideas on how to best start a presentation, you might want to look into some of our other articles:


– 6 Questions to Ask yourself before you Start Creating a Presentation


– Nothing Great Gets Done with a Bad Beginning


What’s a Presenter without an Audience? – The Uncertainty Reduction Theory as Applied to Presentations


– What’s the Best Way to Win Over an Audience?


Now get cracking!  We wish you awesome presentation beginnings!

Tuning the tone: learn the different audience’s profiles and how to deal with them

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Consider the following: you must deliver a speech to an audience from a different state hence you carefully choose the references that, in your opinion, will be appealing to them. However, your choice must reflect your perception.

Imagine if, on the day of your presentation, instead of a lively and engaged audience, you see nothing but yawns. Or even worse: you see displeased faces due to a possible preconceived opinion you might have passed on.

This happens quite often.

Some speakers disrespect the profile of their audience, consequently, the risk of sounding too technical, giving wrong or repeated information, increases. Like that, it is totally comprehensible that their attendees will focus on everything rather than on what is being presented.


The importance of empathy


Know the audience’s profile represents the best tool to connect the speaker with the audience.

It is impossible to establish this relationship without empathy, which means understanding the feelings and opinions of others.

It is not about feeling the same or always agreeing with them, but to respect and understand what they think, talk and feel.


There are very different types of audiences. Indeed, there are. Throughout the experience, we have realized that there are some reoccurring behaviors, which define certain audience’s profiles. To help you approach them, establishing an empathic relationship, we put together the list below.


The pessimist


  Pessimists tend to believe what you are saying does not apply to their reality and, therefore, probably, it will not work. Dealing with this profile requires, just like the others, empathy and a gentle voice’s tone.


If you come across pessimists during your presentation, let them know such attitude will not help them leave their comfort zone or be informed of new solutions. Convince them that before passing a judgment on anything, they must give it a try.




The unreadable


Not knowing what the audience is thinking is, possibly, one of the major obstacles to be faced in a corporate presentation. Even when people are not saying what they are thinking, it is possible to deduce theories from their facial expressions, gestures, and attitudes.


If you meet someone like this, do not give up. Sometimes, that person, the one showing no expression, is taking in 100% of what you are saying. As the saying goes: “Don’t judge a book by its cover.”



The know-it-all

Usually happens, at school, when a student cuts in the teacher to prove how smart or funny he/she is. Well, there could also be a know-it-all among your audience. It is that kind of person that challenges you constantly, disagrees with almost everything you say and dares you while interrupting your speech.


People who do that like to be in the spotlight; so, give them what they want and befriend them. Always use them as role models, talk to them, ask them if they agree with you and why. Cherish their ego, just like they want you to, and let them be the center of attention.


The questioner


Often, people who belong to this profile just want to show service to someone superior to them who is also attending the presentation. Then, they just end up making questions at wrong times.

Of course, questions are always welcome during the lectures but only with moderation.

Try to be as objective as possible in your answers. Otherwise, he/she may end up disrespecting the time of others.



The teenager


That is that person who cannot stop talking with other attendees, causing others, and consequently the speaker, to lose focus. The best solution to address this personality is drawing his or her attention to the presentation.


A good tip would be to approach that person when interacting with the audience by calling him/her by the name. Try to make it clear the reason you are there and move just on.





The tutor


The tutor is usually the person who hired you. In general terms, he or she tries to tell you what to do all the time, fearing something might not go well during the event.


The best way to deal with this type of person is to calm him/her down.

Show empathy by saying you understand his/her apprehension, but you are skillful.

Do your “homework” and say you have researched the company. Then make your presentation in accordance with the subject and profile agreed upon.


The smartphone addicted


It use to be the prevailing profile. People who are attached to their smartphones sending messages, play games and even interact in the social networks during your talk.


Calling by the name might also work for those who cannot look away from the screen. You could also, when walking around the audience, stand in front of or near that person. Therefore, he/she will feel embarrassed about being distracted thus refraining from picking up the phone.






The snooze


This is also a very common profile in presentations. When you least expect, they fall asleep, taking your concentration along with them.


For the snooze types, the same strategies suggested for the smartphone-addicted apply. With one difference: you must be sensitive. After all, the sleepiness might be due to some problems that prevented that person from sleeping the night before.



Some tips to make a visual identity for presentations aligned with your company’s brand book

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The art of speaking is the key to charming your audience during a presentation. We constantly insist on this matter here on SOAP’s blog. However, the visual part has a huge influence too. Brilliant speech and script are almost worthless if the slides are shoddy.


In a corporative presentation is undeniable that you must represent your company identity in all aspects. It’s essential to pass out professionalism and organization to your target.


But how to deal with the visual identity? The tips below will help you imprint more personality and coherence to your support material.

1. Color palette

Before settling on the colors for your presentation, make sure they are in line with your company’s brand and are suitable for the matter in discussion. The shades you choose should also be familiar to the audience. Therefore, you will have a more befitting layout to the context. For instance, you must not design a presentation with shadows of orange for a bank whose main competitor uses such a palette.


2. Fonts


The focus here should be “readability”, i.e., whether it is possible to read the slide. Use at least a size 18 font for continuous texts. This will also stop you from overfilling the presentation with unnecessary texts, which may spoil the slide.


Now, the utmost importance tip: always use system fonts, i.e., the standard fonts that come with Windows operational system, such as Arial. If you use a font downloaded from the internet and your file is read on a computer where it is not available, the system will automatically replace it for other fonts. And the layout you so carefully designed might just go down the drain.

3. Lines

Most people underestimate lines, but they can be extremely useful. You may use them to organize the content, establish necessary spaces, and set the tone for the presentation, giving the audience a feeling of organization.


When two or more lines meet, for instance, it is possible to observe sharp angles and tips, evoking technology and formality. Curved and soft lines bring forth lightness and sensitiveness; consecutive vertical lines, on the other hand, reveal organization and rigorousness.



4. Graphic elements


Graphic elements are objects that shape the visual messages on the slide – photos, icons, drawings, and shapes.


When using photos, bear in mind the moment an image gets to someone’s eyes, it automatically triggers memories and feelings, which might be either positive or negative. Therefore, the best option is to always seek for illustrations more likely to create positive connections with the audience. Images also help listeners understand and take in the message – especially in the case of short presentations.


Icons, diversely, are simplified and universal images – such as traffic signs – and they represent a fine alternative to illustrations. Drawings, both handmade and graphically created, are also great to ease the learning process. Such tool enables the apprehension of situations used as examples and makes the explanation more didactic.


To conclude, forms are used, basically, to establish spaces and highlight objects and information. Circles, squares, triangles, and rectangles may be employed to make a design more appealing. They might also come in handy if you need to organize or separate elements, represent an idea or lead your listeners’ sight to some direction.

5. Page background


The slide background must never be the dominant element, but an accessory tool in the presentation. Therefore, it cannot fight with the content for attention. They complement each other.

The blander the background? The easier way is to develop the layout of your presentation.

Regarding colors? A good choice is to use corresponding ones for backgrounds.


Another crucial advice is to avoid templates. This apparently harmless tool can kill creativity considerably. Some are so flashy they interfere with the layout or upstaging messages. Ideally, and whenever possible, you should design each slide from scratch; no restraints.

Words convince, the body reaffirms: how to wow your audience in an important meeting

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Contentment, sorrow, fear, tension: emotions might influence us more than we would wish for. And herein lies the problem: when there is an important meeting lined up for us and we are assaulted by negative emotions, chances are our words and body language will convey that, which might compromise our performance during a key moment.


If you seek advice from someone experienced at speaking in public, you will probably hear you must be self-confident and control your sense of insecurity and anxiety. But that is easier said than done. That is why we have prepared some very useful tips, so you get ready to deliver your message more assertively in that important meeting.


Look people in the eye and be eloquent


The answer to have a better performance in a meeting is empathy, i.e. connect with someone else to understand their opinions and emotions. And to establish a connection, one must know how the body “speaks”. Looking away from the audience, using a ho-hum tone, too many gestures, and being unexpressive, for instance, might divert people’s attention from you.

Train the brain to succeed


This is another very useful tip. Some neuroscience studies have scientifically proved the human brain is uncapable of differentiating real from imaginary situations. It is emotional intelligence: if you tell yourself the meeting will be a disaster, the probability it happens is higher. For the brain, concerns are facts – even if accommodated in the subconscious mind.


Instead, the day before the meeting, rehearse: deliver your talk out loud and use the appropriate body language – neutral body alignment, friendly facial expression, and gestures that reinforce the message. By doing that, your brain will be familiar with the situation when the time comes.


Shoulders back, chest out!


Keeping a flat back or starring at the floor during a meeting might send forth the worst possible message to your audience. Therefore, you should keep the back straight and the head parallel to the floor to pass on reliability, which will cause your body to believe you are relaxed and confident.


Moreover, you should pay attention to the details and avoid making gestures that might make listeners feel you are accusing them of something. Try to be comfortable, as if you were talking to someone you know. It will ease the emotional connection between you and your audience.


Words, too, must be trained


A good body language is worth nothing if verbal language is not fine-tuned, right? Emotional intelligence also plays a role here. If you have depreciative thoughts regarding your performance, you will probably get anxious and stumble over your words. So, once again, try to picture a good performance.


Another tip would be to watch out for an overabundance of information. As the key speaker, you are obviously an expert in the subject matter of the meeting, however excessive information might have a negative effect on the audience.


Again, be empathic: what is interesting to my audience?  How can my presentation help them solve their problems? Answering these questions will help you give a better orientation to your speech.


Be ready for hostile behaviors


Eventually in a meeting, we run into individuals who like to challenge speakers. You must be ready for them, and, once more, empathy is the way to go.


Whenever it happens, try to understand their standpoint. It will help you realize their intention is not to inflict something on you, but to settle some specific need of their own, most frequently an unconscious one. It is easy to assume somebody wants to confront us, but that is not what usually happens; we are the ones who feel challenged.


In the heat of the moment, try to keep calm. We suggest you observe the language your listener applies: consider the person’s emphasis, looking for evidences of what is behind his/her collocations. You will probably come to know what had triggered that reaction, which, at first, seemed offensive. By recognizing the source of his/her dissatisfaction, you can restore your speech, or even defer to some of his/her arguments.


Encourage engagement


Finally, an advice that usually has great outcome: encourage audience’s engagement by asking questions. Questions are thought-provoking and help get people’s attention. You may invite the audience to “get inside” the reasoning of your presentation or even ask them to share their opinion, offering a trade. This is another way of strengthening empathy with the audience.


Remember: a meeting begins with a well-prepared speaker. And, if you really master the topic, no setback should prevail over your confidence. Rehearse to exhaustion, get familiar with the situation and focus on establishing an empathic relationship with your listener. If you do so, the success of your presentation will be just around the corner!

Estratégias para manter a atenção da sua audiência

Manter dezenas ou centenas de mentes concentradas numa apresentação não é fácil, mas é desafiante. Se a história não for atraente, se o discurso for monótono, confuso ou mesmo previsível, é fácil a audiência dispersar-se. Assim como no cinema, a audiência, sem sair do lugar, viaja em pensamento e distancia-se da cena principal – a sua apresentação.

Por isso mesmo, o primeiro desafio do apresentador é criar uma história que desperte e mantenha a atenção da audiência. Existem várias técnicas que podem ser utilizadas para criar uma história que consiga surpreender e ao mesmo tempo sensibilizar. Lembre-se que toda e qualquer apresentação precisa sensibilizar e emocionar.

Apresentamos aqui algumas técnicas que pode e deve utilizar nas suas futuras apresentações:

Directo ao Ponto

Numa apresentação que vai directa ao ponto, o apresentador revela a mensagem principal nos primeiros minutos, expondo depois os seus argumentos. Desta forma garante que a mensagem principal será sempre ouvida por toda a audiência.

  • Contextos: Esta estratégia revela-se eficiente em reuniões de curta duração, que são normalmente recorrentes. Esta estratégia também pode ser usada quando a pessoa que vai ouvir já conhece o tema a ser tratado e existe o objectivo de se aprofundar mais o assunto. Por fim, também faz sentido ir directo ao ponto quando é preciso revelar uma notícia má – nesse caso, é positivo ir directo ao ponto e dedicar o restante do tempo a breves justificativas e propostas para se reverter o cenário.
  • Audiência: CXO, directores e/ou pessoas de agenda muito preenchida, que podem ter de sair da reunião antes desta terminar.


A metáfora é a expressão de uma ideia com base em analogias. Consiste num raciocínio paralelo usado para explicar determinado conceito. O objectivo é conduzir a audiência a um pensamento capaz de despertar a sua atenção e aumentar as hipóteses de memorização e entendimento de determinada informação.

  • Contextos: Quando temos temas densos o recurso à metáfora torna as apresentações mais leves. Trata-se de uma excelente estratégia para facilitar o entendimento rápido.
  • Audiência: Qualquer tipo de audiência, contudo revela-se muito útil quando a audiência é leiga em relação a um assunto e existe a necessidade de transmitir conceitos mais técnicos.


O suspense é uma maneira de prender a atenção da audiência, criando expectativa para determinada notícia.

  • Contextos: Convém utilizá-lo apenas quando se tem uma boa notícia para divulgar, seja um resultado positivo, uma vitória diante da concorrência ou uma premiação interna. “Tivemos um ano muito difícil, as expectativas eram más, mas o nosso resultado foi óptimo” – um cenário desses é perfeito para o suspense. Este recurso também pode ser bem empregue noutras situações, como convenções de vendas e lançamentos de novos produtos. Contudo, se a notícia for negativa trata-se de uma péssima opção.
  • Audiência: Qualquer tipo de audiência.


Por mais que uma audiência esteja interessada, é normal que perca a atenção por alguns instantes. Está provado que só conseguimos manter um bom nível de atenção durante 10 minutos. Daí que o grande aliado em todas as apresentações seja o factor surpresa, que actua contra essa reacção natural das pessoas, despertando o interesse e conseguindo manter a atenção da audiência por mais tempo.

  • Contextos: Para utilizar esta técnica basta apresentar algo inusitado, uma revelação inesperada, uma imagem divertida ou passagens atraentes. Desta forma as pessoas ficam atentas e focam-se no discurso, certas de que algo inusitado pode voltar a acontecer. Esta estratégia pode e deve ser utilizada em quase todos os tipos de apresentações. Especialmente naquelas mais longas.
  • Audiência: Esta técnica funciona com qualquer tipo de audiência, contudo funciona melhor com audiências mais jovens e/ou mais descontraídas.

Conflito X Solução

“Sem conflito não há história” – assim pensava o escritor norte-americano William S. Burroughs (1914-1997) e assim pensamos nós. Respeitando essa lógica, situações de conflito podem ser benéficas em histórias que dão lugar a apresentações.

  • Contextos: Para utilizar esta técnica basta chamar a atenção da audiência para determinado problema, envolvê-la em alguns de seus pormenores ou consequências e, finalmente, mostrar-lhe uma solução. Esta estratégia funciona bem quando existe uma boa história de suporte. Devemos tirar partido do conflito inerente à própria história. O conflito bem formulado capta o interesse das pessoas e valoriza o que se pretende destacar.
  • Audiência: Esta estratégia funciona especialmente quando precisamos conquistar audiências difíceis ou que estão totalmente fora do tema em questão.


As pessoas raramente saem insatisfeitas de uma apresentação que as fez rir. O humor gera um envolvimento emocional que aumenta claramente as hipóteses de memorização das mensagens transmitidas.

  • Contextos: Quando praticado adequadamente, o humor é bem-vindo em qualquer tipo de apresentação, mesmo que tenha um contexto absolutamente formal. Não se trata de contar anedotas, mas de inserir passagens divertidas no contexto do conteúdo que está a ser apresentado. Se não se sentir à vontade para utilizar directamente esta técnica, opte por escolher partes de vídeos ou imagens engraçadas que se adeqúem à sua mensagem principal.
  • Audiência: Esta técnica pode ser aplicada a todos os tipos de audiência, contudo numa audiência mais formal há que ter cuidado com a forma como é utilizada.


Em alguns momentos da apresentação o apresentador pode e deve levar questões. Para além de conferir dinamismo às apresentações, as perguntas podem ajudar o apresentador a identificar algo na sua audiência, seja uma linha de pensamento, experiências anteriores ou nível de conhecimento que o irão ajudar a chegar mais perto dessa mesma audiência.

Outra estratégia interessante consiste em levantar inquietações ou questões internas no público. Neste cenário as perguntas são mais importantes que as respostas. A partir de uma questão proposta, a audiência pode começar a reflectir sobre algo que anteriormente não via como problema.

  • Contextos: O apresentador desperta a atenção dos ouvintes para uma questão e conduz os seus raciocínios por meio de respostas e comentários que vão surgindo.
  • Audiência: Esta estratégia funciona em qualquer tipo de audiência, desde que esta não tenha restrições de tempo.


Embora não seja muito comum em apresentações corporativas, há situações em que o drama é uma estratégia eficiente, especialmente quando se deseja alertar a audiência sobre um risco e deixá-la apreensiva em relação a algo.

  • Contextos: Imagine que o apresentador sabe que uma nova regra implementada pela administração está a pôr em risco o principal produto da empresa. Numa reunião com a administração este poderá recorrer a uma estratégia dramática, expondo as consequências negativas que poderão surgir. Depois da apresentação do drama este deverá apresentar uma proposta de mudança, de modo a que o drama se torna o argumento de sustentação da sua proposta.
  • Audiência: Esta técnica pode ser aplicada a qualquer tipo de audiência.

Tom Provocativo

Uma abordagem em tom provocativo baseia-se em comentários e levantamento de questões sobre pontos fracos e dificuldades da audiência.

  • Contextos: Após citar as tais fragilidades, o apresentador oferece soluções e melhorias para esses problemas. Trata-se de uma provocação com finalidade construtiva, que conduz à valorização de uma solução proposta.
  • Audiência: Esta é das poucas técnicas que não se aplicam a qualquer audiência. Só opte por esta técnica quando conhecer verdadeiramente a sua audiência e souber que a provocação não será mal recebida.