How memory linking can boost your Presentation


Presentations should be a tool to leverage your message and content.


The more impactful it is the more its message and content will stick to the audience’s mind and memory. That is why we endorse and support the logic of using imagery that sustain the content. Making the brain associate the image with message.


There are techniques that you can use to make people’s memory work for you. In the next lines we will focus on one that is really handy for meetings and introductions.


The secret of remembering names.


Last November we published an eBook on internal communications. In there you can find a hole chapter regarding the importance of leadership and how listening and remembering one’s name, is one of the main features behind a good leadership.


You can download the ebook by clicking on the image below.





Dale Carnegie, known for his 1936 bestseller “How to win Friends and Influence People” and the prestigious self-improvement courses, that have trained more than eight million people, including Billionaire Warren Buffet. Business Insider attended one the courses and wrote about the secret of remembering names. According to the lecturer, the best way to remember someone’s name is to incorporate things you know about the person into a mental picture that reminds you of the name – The more exaggerated the image, the easier it is to remember. Which reminds us of presentations. The M.O. is the same. The more impactful the image associated to the message, the easier it becomes to stick to the memory.


In another book by Dale Carnegie, “Public Speaking and Influencing Men in Business” the secret of good memory is forming diverse and multiple associations with every fact we care to retain. It is said that our minds are “associate machines” and the reason it is hard to remember people’s name is because there is no meaning behind the name for the listener.


So, the technique to remember people’s names is memory-linking. Picture images that sound like a person’s name and combine it with other things you know about them.

Example: If you meet someone named Laura from Brazil, imagine her with a laurel wreath on her head swimming in the Amazon River.


To sum up, creating a mental image is the best way to get information to stick. Think of an image that incorporates a memorable physical feature, like a prominent nose or a unique hair style.


Get to know more about presentations and persuasion on our blog.


You can also download free templates and eBooks with relevant tips and information on our downloads pages.


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