Trump and Jong-un: what the historic summit has taught us about body language.

Donald Trump , Kim Jong-un ,

The world recently witnessed an unprecedented event: Donald Trump, president of the USA, and Kim Jong-un, supreme leader of North Korea, met in Singapore. It was the first summit between heads of government from both countries. The agenda included issues of global interest, such as the Asian country denuclearization, peace in the Korean Peninsula, and […]

Tips from our art directors for you design a visually striking presentation

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The visual support of a presentation – the well-known slides – is an important tool to get people’s attention and explain complex concepts graphically. To help you achieve a state-of-the-art layout, just like the SOAP’s ones, we have gathered tips from the biggest experts we know: our art directors! They are responsible for developing our […]

How an amateur layout may influence the numbers of a company

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When you go to a restaurant, even before placing your order, you judge the quality of the place by its decoration and cleanliness. Savoring a good dish and getting an efficient waiter service will obviously be the main reasons to decide whether you liked the place, however, a cozy environment also influences your final impression. […]

Learn with Elon Musk how to use a simple, and yet powerful, tool for crisis management

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Elon Musk is one of the most talked about entrepreneurs of the moment. He is the CEO of SpaceX, which built Falcon Heavy, a high capacity rocket launched into space in February 2018 carrying an unlikely passenger: a Tesla Motors car, company that he also runs. Musk’s trademark is innovation, hence the reason why many […]

How to create a presentation using the TED format


Talks watched freely by millions of people in just on click. It would be hard to find someone who has not been impacted by a TED video yet.   The nonprofit organization was born in the 80’s in California, aiming at making public ideas that were worth being spread. The mission was undoubtedly accomplished. By […]

How to decide the slide’ content

corporate presentations , Presentations ,

In order to preparing a presentation, we have to be clear. All information available seems to be important. Sometimes, for many of us, it’s hard to distinguish a detail from the information that really matters. Does the audience need to know all information about the topic?  Are they familiarized with the topic?  Is there any […]

What is empathy and how to use it in presentations

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While making a presentation, communicating with each and every one like if you were talking to them individually allows you to create a unique bond with the audience. This is the kind of result that those able to control empathy achieve.   But what does empathy mean? Empathy is when you can put yourself in […]

6 Templates to improve your presentations

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  You know exactly what you are going to talk about, you speak well in public but you’re not the best in putting the slides together? Well, we have the solution for you to turn good presentations into great presentations. Here are a few free templates that you can download from our website. They will […]

How to distinguish yourself without looking phoney


Three PR companies struggle for a partnership with a big agency. In situations like these, knowing how to show your differential may determine who will win. The agency will probably choose the corporation better aligned to its values and that shows ability to deliver what was promised. However, presenting why your company is better than […]