Who doesn’t like to hear a good story? Who has never rooted for heroes (and, sometimes, even for the bad guys) as if they were close friends? When we transpose the concept of storytelling to the corporate presentation and video realm, we notice that this is the best way to pass along information without imperativeness. A good example is the video “Love story in milk”.
A good presentation is like a story, not just a sequence of slides. What does this have to do with music?
We are presentation-addicted. It doesn’t need to be Soap’s presentations; it doesn’t need to have the best visuals. It just needs to convey a good message and a create great impact. And the “plus” that puts this equation together, in order to get audience “buy-in”, is the presenter. The idea flow and how it is communicated to people is the greatest value of a presentation.
“Signs” is a Schweppes ad. Actually, it is not exactly advertising, it is a story, a film. Well, a short film. It is hard to fit it into a category… but it is a 2009 Cannes Lion winner! Check it out for yourself, it’s worth it.
Do you receive those .pps files from an uncle, ex-friend or grandmother? If you think that all .pps files are boring, bring self-help messages and have to be deleted from your inbox before opening it, you may be missing an opportunity! Not all .pps are like that…
Since 1985, PowerPoint has been used as a tool to present ideas. Some of the results are good, many are boring. SOAP believes that a presenter can engage any audience using PowerPoint in the right way.