Extraordinary times call for extraordinary measures, we use to ear. This catchphrase also suits the presentation universe.
The unique times that we have been going through ask us to adapt the way we conduct business, and, for consequence, how online presentations are given.
1. Prioritize content over media
It is important to remember and bear in mind that, content-wise, the same criteria apply as for a “normal” presentation. Because either in person or virtually, audiences will be engaged by the content.
So, the very same questions and goals you would set yourself or your brand must remain. Such as:
- What is your goal?
- What is the path to reach it?
- Who is your audience?
- What is the main message you want to communicate?
As a presenter, don’t’ forget to adapt your gestural and verbal communication skills:
- Empathizing with the audience: making sure everyone is hearing you clearly, for example.
- Speaking slower than usual, so message comes across the digital media
- Maintaining eye contact by looking straight into that camera and using that as a mean to be aware of others posture
2. Make technology your ally
Being truth that there’s only so much we can control regarding technology, it is imperative to test the equipment and rehearse to make sure communication is smooth.
This means making sure your internet is fast enough (through cable is more effective than Wi-Fi), allowing you to communicate clearly, without breaks.
Guaranteeing that the software responds to your needs is essential. At this point, you must pick the platform better suited for you and your skills. Here’s some of the questions that should be analyzed and answered.
- Are you sharing your screen, so your audience will only hear your voice?
- Both you and a projection/screen with slides appear to the audience?
- Do you anticipatedly share the presentation with your audience so they can follow for themselves and you can appear on screen?
3. Be aware of your image and your surroundings
In the case that you are just sharing your screen, you might think that your dress code or your surroundings are not important because it will not be seen. But there is an ever-present situation on a presentation: Q&A.
Even if you are only present by voice, once the presentation is over, you should make some time to answer questions from the audience. And for that your presence/image is crucial, as it is an empathetic and eye-to-eye moment, even at distance.
For that reason, remember important things like the lighting and decoration: avoid distracting objects that will take the spotlight from you, as well as monotonous solid backgrounds, such as walls.
The best shot is a close-up shot with some depth on the background. It is common to see presenters with a plain white background – but remember: not distracting but also not boring.
As to the dress code, it is business as usual. Avoid distracting patterns, shining and big pieces of jewelry, scarves, as well as other accessories that may distract your audience.
Putting yourself in the audience shoes is the best way to detect and correct some mistakes that may pass you by, even after putting these tips in place.
If your everything we gathered here is checked and you feel comfortable with the outcome, that means you are ready to give remarkable online presentations!