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As we wrote a few weeks ago, one of the greatest challenges in creating a corporate presentation can be to compress vast amounts of information into a clean, 15-minute speech. Moving down one level, then: How do we judge what … [...]

If by the end of this post you don’t understand what is “storytelling,” I won’t have been effective either in my own “story” or in the “telling.” The fact is that the idea of “storytelling” has become fashionable. Brands, people … [...]

How many times have you had to endure presentations that start by answering these questions: What is our mission? What is our vision? What are our values? Who are we? Yes, we know; you’ve probably had to suffer through quite … [...]

The next time you’re preparing a strategic presentation to close a deal or sell a project or an idea, think about these key principles before getting to work: Generate Interest Generating audience interest in a presentation is the first thing … [...]

When you deliver a presentation, the audience is drawing conclusions about your company and your offering long before you’ve even had a chance to get to your point. This is because the visuals portion of the presentation plays a strong … [...]

In a recent post we demonstrated how information can be filtered to create a great business presentation. Now we want to give you an easy step-by-step guide to building that presentation’s outline and content. How would you present if you … [...]

One of the most common mistakes made in business meetings is that the executives on the stage haven’t really planned how they’re going to conduct their presentations using the PowerPoint work in the most effective way. The first reason for … [...]

All the CEOs and company founders we work with know how to best present their companies… in 3 hours. Few know how to do it effectively in 10 or 15 minutes, which is the amount of time they usually get … [...]

  Traditional thinking is that making a slide look beautiful is the last, and only, thing to do when designing a presentation.  But that approach is wrong, because it’s just not possible to design the right slides without considering the … [...]

The company’s visual identity is a set of elements that aims to visually represent the institutional profile of the organization and is usually based on the logo and its colors. Most companies have a document called a manual of visual … [...]