Design Vs Happiness
09 Apr 2016
Image above from Erik Voake for Fast Company
SOAP’s work is about solving problems. Mainly communication issues. What is the best way to convey this information? In which way can we deliver this chart, so people can understand this particular number or data and what it stands for?
One of SOAP’s resource is design. Which at its nature is about solving problems. Another resource that helps SOAP achieve results is storytelling, or the power of transforming the idea, message or content into a story that engages and transforms audiences.
SOAP came across this article from Fast Company about “How To Design Happiness”. What we took from it were the similarities, between the structure of creating / designing happiness – according to the experts from Disney, Lippincott and SoulCycle – and creating / designing an impactful and result orientated presentation.
Lippincott‘s Design Happiness Halo Theory
Reconstructing happiness is a three act structure: Anticipation, experience, and memory.
It’s all about creating anticipation first. The anticipation of of the experience is sometimes greater than the experience itself. It has to do with the core of being human, it goes back to the primitive skills, releasing dopamine , it´s in our hunting skills.
Just like in a presentation, the beginning of a presentation is the moment you have to grab your audience attention or interest in what you are about to show or tell.
Experience and Memory
Here is where it matters the most. But experiences are never perfect, because you can never control all the circumstances around it. So you’ll have a high moment and an end moment. Memory plays the highest role possible. Because what people will take is what will remain with them from the experience they lived.
Again, in the case of presentations, we call this moment “the Journey”. As a speaker you need to engage and make the message you are delivering a memorable one. One that sticks in people’s mind. That precise moment is the high moment that is mentioned on the paragraph above.
The article then goes deeper into the world of experience. Using Disneyland as an example. It is important to build a transition from a real (unhappy) world to a world of discovery and happiness. At Disney and SoulCycle they call it the Portal. The best personification of this, is the tunnel you need to go through when entering Disneyland. (See image below).
Image Flickr user Georgio
A presentation should act the same as “the Portal” mentioned above. A successful presentation is one that transforms the audience. So remember this tip when creating your next presentation. Make them feel like by listening to you and watching your visuals they enter a world of transformation and discovery of a solution or information on the issues that matter to them.
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To read the full Fast Company article on How to design Happiness, click here.
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